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This Japanese based company is the performance arm of Sumitomo Rubber Industries, the world’s 6th largest tyre company and the 2nd in Japan after Bridgestone. The Falken brand enjoys worldwide acclaim and is heavily involved in motorsport in the US, Europe and Japan. Offering surprisingly reasonable pricing for a performance Japanese brand, and arguably some of the most attractive tyres available today, Falken is an excellent value for money option which is fast gaining market share in South Africa.